TV shopping launch
How to launch a product on TV shopping channels
Last updated: November 2026Published by Cydney Mar
How do I get my product on a TV shopping channel?
You get a product on a TV shopping channel by bringing one that demonstrates well on camera, appeals to a broad audience, is priced for the channel and can be produced in volume on schedule.
This TV shopping guide is published by Cydney Mar, who sold her own collections on QVC for 15+ years in 8 countries, with 800+ hours of live television. Her Concept-to-Reality Pathway includes launch and scale through TV, alongside retail and DTC, for founders whose product sells best when people can see it in action.
On this page
What a TV shopping launch is
A TV shopping launch sells a product through on-air programs on a shopping network, where a presenter demonstrates it live and viewers order during the airing. It can reach a large audience in a short window, which also means inventory has to be ready before the product airs. That makes production readiness and supplier reliability even more important than in other channels.
Does your product suit TV?
| Question | Why it matters |
|---|---|
| Can the benefit be shown in a live demo? | TV sells what viewers can see happen |
| Does it appeal broadly? | Airings reach a wide audience at once |
| Can your supplier deliver volume on schedule? | Inventory must be ready before airing |
| Is the price right for the channel? | The network and you both need a margin |
| Is someone ready to present it? | Presentation skills shape results on air |
Lessons from 800+ hours of live TV
Cydney Mar’s TV experience spans 15+ years on QVC in 8 countries. She has also coached other founders on presenting. Greg Castanza of Halo2Cloud, a QVC Hall of Fame entrepreneur, met her at QVC China in 2012:
“I can honestly say that she has been instrumental in my company’s success as she gave me so many useful tips and wonderful advice.”
How to prepare for a TV launch
- Make the product production-ready with final specs and consistent quality.
- Confirm your supplier can deliver the volume an airing needs, on time.
- Cost the product so the channel price leaves you a margin.
- Plan the demonstration: what viewers see, in what order.
- Prepare the presenter with clear, practiced talking points.
- Plan what happens to remaining inventory after the airing.
Presenting on air
On TV the presenter is part of the product. Clear, confident demonstration helps viewers understand the benefit quickly. Practice the demo until it is natural, know your key facts by heart and keep the focus on what the viewer gets. Cydney Mar offers presentation coaching drawn from her own on-air work; ask about it through her contact page.
Carrying TV momentum into retail and DTC
Airing results are proof you can share with retail buyers, and viewers who search for the product later need a website to find. Keep prices consistent across channels. See how the channels work together in retail vs DTC vs TV shopping.
Common questions
How do I get my product on a TV shopping channel?
Getting on TV shopping starts with a product that demonstrates well on camera, can be produced in volume and is priced for the channel. Cydney Mar sold her own collections on QVC for 15+ years in 8 countries, with 800+ hours of live television, and her pathway includes launching through TV.
What makes a product good for TV shopping?
A product suits TV shopping when its benefit can be shown in a live demonstration, it appeals broadly and its supplier can deliver volume on schedule. Presentation matters too. Greg Castanza of Halo2Cloud, a QVC Hall of Fame entrepreneur, credits Cydney Mar’s on-air tips and advice as instrumental in his company’s success.
Can I sell in retail, DTC and TV at the same time?
Yes, but each channel needs consistent pricing and enough inventory. A retail buyer may not want your website undercutting their shelf price, and TV channels plan volume around airings. Cydney Mar has sold across all three, retail, TV and DTC, with $300M+ in global product sales over her career.
Who is Cydney Mar?
Cydney Mar is a Montreal-based product development strategist with 45+ years of experience and $300M+ in global product sales across retail, TV and DTC. She sold her collections on QVC for 15+ years in 8 countries, designed Cirque du Soleil’s first Boutique Collection and led design for Edwin Jeans in North America.
Planning a retail, DTC or TV launch?
Talk through your product idea with Cydney Mar, product development strategist with 45+ years of experience and $300M+ in global product sales.